Affordable solutions on getting small scale products to market
Moringa Development Project
Why are we doing this
Agriculture in Africa is bursting with potential; potential to provide economic security for a large part of its population. But a lack of training, infrastructure, and access to large markets stop the industry from benefiting the continent as much as it could.
Based from Ghana we wanted to find a project where we could make an impact via capacity building and market assess facilitation. We also wanted to find a project that could provide more consistent and long term revenue for small scale farmers.
We also wanted help people be involved in a product that could be easily processed in Ghana and even retailed direct from Ghana.
Moringa meets these needs plus the product can have a positive effects on consumers, its has a rapidly growing demand with sales expected to double in the next 5 years from $5 billion to $10 billion buy 2023
We believe Moringa has the opportunity to develop small scales farms into commercial farmers, give them access to global markets and fill a market gap in the industry.
What is Moringa?
Moringa is an incredible nutrient-dense superfood. It has seven times the amount of vitamin C in oranges, four times as much calcium and double the amount of protein in milk, four times the vitamin A in carrots, and three times the potassium in bananas! In fact, Moringa tree leaves registered a higher ORAC (Oxygen Radical Absorbance Capacity) score than most anitoxidant superfoods that are traditionally talked about, including Acai berries, green tea, blueberries, dark chocolate, garlic, goji berries, pomegranates and red wine! Moringa in sumamry:
Rich in various antioxidants, including quercetin and chlorogenic acid. Moringa leaf powder can increase blood antioxidant levels.
It can lower your cholesterol levels, potentially reducing the risk of heart disease.
Moringa leaves are rich in many important nutrients, including protein, vitamin B6, vitamin C,
riboflavin and iron.
Moringa leaves may lead to reduced blood sugar levels and can lower your cholesterol levels,
potentially reducing the risk of heart disease.
Moringa has been shown to have anti-inflammatory properties
Ghana provide the perfect climate and soils for growing Moringa and its good transport links to Europe and the USA makes it a ideal location for import. The Moringa industry is vastly growing global revenue
What we do
We work with GPI to increase volume, quality and market access of Moringa
We provide equipment and the necessary capital for farmers and processing to expand production. We invest in systems to help farmers maximise and stabilise revenues and gain the largest
We find market access
We run workshops for famers to help them expand yields at reduced costs.
We run courses on heath & saftey, standards
We help farmers and GPI’s processing facility get all necessary certifications to gain access to the global market
We help support co-operatives in developing their iteration and selling power
We assist in driving the Moringa brand to market to help establish suppliers
We help with sales systems and logistics to get the product to market
Short Term Goals
Establish the systems in place to have a fully certified global gap Moringa processing centre
Help farmers gain access to market and sell all surplus Moringa they produce
Help farmers plant enough to produce an additional 10 tons with in 2 years
Long Term Goals
Develop Ghanaian Moringa to equate to 5% of the world's market share
Have our farmers get some of the best prices for their Moringa on a global scale
Use the funds generated to reinvest in community development in the areas of our farmers
Use this model for similar products
Create a board that can run the Ghana Business entity, so that Cultivate can step away from day to day management.
The story so far
Ghana Permaculture Institute was started in early 2004 by Paul Yeboah, who is still the project's leader. The program’s headquarters are in Techiman, in the Brong Ahafo Region of Ghana.
The institute is situated on a 24-acre land that houses a variety of ecological projects and structures, such as Moringa production, bamboo building, honey production, mushroom cultivation, waste car tyre buildings, plastic bottle buildings, biogas systems, and solar energy systems.
Since 2004, the institute has set up 50 community tree nurseries and has offered and continues to offer advice and training to local farmers. Currently they are networking with over 500 Moringa farmers. GPI provide small holder farmers with training in Moringa cultivation as well as access to seeds. They have a centralised processing centre where all products are process to export standards and certified organic.
Currently, about 20 tons of Moringa powder and 7 tons of oil are produced and mainly sold locally. Issues they face are low margins, lack of businesses development to expand the sales and lack of capital requirements to expand the operation. They also lack the training to increase yield capacity.
Cultivate will partner with GPI to address these problems and create a vertical integrated Moringa brand that will provide benefits to all involved.
My story is untold until I mention the immense transformation in my life through the help of the Ghana Permaculture Institute. My name is Kofi
Amoateng, a 49 year old farmer and I am from Brong Ahafo region in Ghana, precisely in Busunyaa community at Nkoranza North. I am a Moringa farmer with a farmland of 3.5 acres.
The Ghana Permaculture Institute trained me and consistently visited my farmland to ensure I had the best yield of Moringa leaves. The training I received on moringa planting, harvesting and processing has been so significant because I now produce high quality yields that increased to 260kg per year from my previous 100kg per year. They always buy the Moringa leaves I produce and the income I make from the sales has helped improve my life significantly.
Through his help, I have been able to put up a 3-bedroom house, buy a two-wheel vehicle, and successfully pay for the education of my three children. Previously, the family and I lived under the lower-class income level but now we are now at the middle-class family. The journey with Dr Paul Yeboah has created a huge life changing experience and I feel empowered by him.